Sport Management

  • SM

    What is Sport Management?

    The Sport Management major program is designed for students seeking an interdisciplinary approach to sport and recreation management. The major prepares students for entry into a wide array of career paths within the sport marketplace. Career opportunities include, but are not limited to, marketing of goods and services within professional and amateur sport, management of public and commercial recreation programs and facilities, electronic and print communication positions within sport organizations or sport media outlets and, sales and marketing in the fitness and health club industries.

    Wellstar College of Health and Human Services

    Wellstar Advising Center
    Click Here to View Advisor Contact Information
    2024-2025 Catalog Entry
    4-Year Suggested Program Map

    Learn More About Sport Management

    Admission Requirements

    To declare the Sport Management major in addition to the general Admissions requirements to Kennesaw State University, students must meet the following requirements:

    Applicants must have a 2.5 cumulative grade point average with a minimum grade of “C” in each required course for admission including:

    • POLS 1101
    • ENGL 1102
    • ACCT 2101
    • ECON 2106
    • SM 2100 
    • SM 2200 

    No more than two attempts per course will be permitted. Transfer courses considered equivalent by the transfer review process will be allowed. 

    Enrollment Requirements

    Students admitted to the program must earn a grade of “C” or better in each required course within the Sport Management curriculum of which only two attempts per course will be allowed to earn the degree. Students falling below a 2.0 will not be eligible for Sport Management courses.

    Double Owl Pathways

    Related Minors and Certificates Available

    • Coaching Education Certificate
    • Nonprofit Management and Social Innovation Certificate
    • Coaching Minor
    • Nonprofit Management and Social Innovation Minor
    • Nutritional Science Minor 
    • Public Health Minor

    Sample Classes

    • Students explore the theoretical frameworks of the body of knowledge of Sport Management, the practical applications of those frameworks, and the ethical issues confronting today’s sport managers. This course also provides application for the development of skills necessary to be an effective and efficient leader regarding communication, motivation, and decision-making. The role of human resources and leadership theory in an atmosphere of complexity and diversity is also explored.

    • This course focuses on the role of sponsorship and fundraising in sport. Students are exposed to sport-specific fundraising challenges and goals for events, facilities, and organizations in the sports industry. The roles of media and public relations are also addressed. This course stresses practical applications in unique situations faced by sport management practitioners.

    • This course provides students with an overview of recreation programming across the age spectrum and diverse populations. Leisure programming trends and niche marketing are examined as well. This course also facilitates the understanding and application of the recreation program process for leisure delivery systems including an introduction to activity plans, program design, delivery, and evaluation.

    • This course focuses on statistical applications in the field of sport management. Students will be introduced to analytical methods used to explain current trends in the sports marketplace. Students will learn how to formulate a research hypothesis and analyze that hypothesis using statistical software and statistical techniques including correlation, hypothesis testing, analysis of variance, nonparametric techniques, and regression. Students will also learn how to write a report based on the findings of their research.

    ©