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Students may initially declare an "-Interest" based major in this subject, but must still meet additional requirements to be formally accepted into the degree program.
Before a business major can be admitted to the Coles College Undergraduate Professional Program and enroll in any upper-division business courses (3000-4000 level), she or he must meet the Coles Sophomore GPA Requirement. This involves earning an Adjusted GPA of 3.00 or greater for the following seven courses:
- ACCT 2101 Principles of Accounting I
- ACCT 2102 Principles of Accounting II
- ECON 2106 Principles of Microeconomics
- ECON 2105 Principles of Macroeconomics
- ECON 2300 Business Statistics
- IS 2200 Information Systems & Communications
- BLAW 2200 Legal and Ethical Environment of Business
Students should also take BUSA 2150. Successful completion of this course is a requirement for admission to the Coles Undergraduate Professional Program.
Special General Education Requirements
Area A2: Students must take either MATH 1111, MATH 1113, or MATH 1190.
Double Owl Pathways
MKTG 3100: Principles of Marketing
An introduction to the principles of marketing. This course examines the term, “marketing,” in a broad sense to include all those activities of individuals or organizations which encourage and facilitate exchanges of values. This includes many activities such as research, physical distribution, product planning, pricing and promotional activities. The concepts are examined as they apply to marketing of goods and services in profit and nonprofit sectors in both domestic and global markets.
MKTG 3800: Entertainment Marketing
An introduction to the marketing practices of the entertainment industry. Industry terms, marketing strategies and tactics, recent developments and trends will be examined for major sectors of the entertainment industry including movie, music, television, theater, publishing, gaming, hospitality, and sports sectors. The course will also focus on product placement, celebrity source usage, product tie-ins, cross promotion, licensing, and other current marketing practices in the entertainment industry.
MKTG 4500: Internet Marketing and Global Business
The course focuses on how information technology has created the framework for the emergence of commerce on the Internet. Students will be exposed to the ways that firms are utilizing the Internet to reconstruct their value chains and create/sustain competitive advantage. The impact of this medium on key dimensions of global business operations such as purchasing, manufacturing and marketing will also be addressed.
MKTG 4520: Social Media Marketing
Social Media Marketing explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. The course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.