Learn More About Public Relations
Students may initially declare an "-Interest" based major in this subject, but must still meet additional requirements to be formally accepted into the degree program.
Students interested in applying for any of the School of Communication & Media (SOCM) majors must meet the Sophomore GPA requirement which consists of combined adjusted 2.75 GPA in the following five courses:
- COMM 2020: CSI: Communication Sources and Investigations
- COMM 1110: Public Speaking
- COMM 2033: Visual Communication
- COMM 2135: Writing for Public Communication
- COMM 2240: Communication Law, Ethics and Diversity
Students must also achieve a satisfactory score of 78% or higher on the SOCM Entrance Exams. Students may take the test no more than three times.
This Entrance Exam requirement will be waived for students in 2022-2023 catalog year.
Double Owl Pathways
Related Minors or Certificates Available
PR 3355: Public Relations Cases
This course examines basic roles and functions of messaging strategy in promoting organizational goals. A case study approach emphasizes theory and methods for effective communication with diverse organizational publics, including the mass media, employees, consumers, financial stakeholders and special interest groups.
PR 3380: PR Strategies and Tactics
This course examines the application of strategies and tactics used to achieve objectives of a public relations plan. Students learn and practice foundational skills and techniques used in the professional practice of public relations, such as developing effective communication strategies and tactics, media relations, media training, distribution of news and information, special events and the use of photos, graphics and video.
PR 4405: Digital Publication Design
This course explores digital publication design in the practice of public relations and strategic communication. In addition to principles of design, including the use of photography and graphics, students learn to prepare content and communicate strategic messages through coordination of text, images, and strategic design. Graphic design software and other online tools are used to develop an understanding of visual communication strategies and skills to create publications that raise awareness, affect attitudes, and influence behavior.
PR 4460: Crisis Communication
PR 4460 provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective crisis management within organizations. Topics include issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing crisis management plans.