Sport Management

  • SM

    What is Sport Management?

    The Sport Management major program is designed for students seeking an interdisciplinary approach to sport and recreation management. The major prepares students for entry into a wide array of career paths within the sport marketplace. Career opportunities include, but are not limited to, marketing of goods and services within professional and amateur sport, management of public and commercial recreation programs and facilities, electronic and print communication positions within sport organizations or sport media outlets and, sales and marketing in the fitness and health club industries.

    Wellstar College of Health and Human Services

    Wellstar Advising Center
    Click Here to View Advisor Contact Information
    2023-2024 Catalog Entry
    4-Year Suggested Program Map

    Learn More About Sport Management

    Admission Requirements


    This program does not have specific admission requirements and only admission to Kennesaw State University is required.

    Degree Progression and Retention Requirements

    An Institutional GPA of 2.5 and admission to the Sport Management program is required for all Sport Management courses, except SM 2100.  The Institutional GPA criterion may be applied to required and elective courses offered by other departments at their discretion. Sport Management majors should be aware that this Institutional GPA must be maintained to progress in the program.  If a student’s Institutional GPA is below 2.5, the student will be unable to register for any Sport Management courses beyond SM 2100 unless it is the student’s second attempt at the the course.  In order for a student to progress in the Sport Management program after their Institutional GPA falls below 2.5, the student will need to register for non-Sport Management courses and/or Sport Management courses they have already attempted but for which the student earned a poor grade in their first attempt.  Once the student’s Institutional GPA is above 2.5, they will again be allowed to register for all Sport Management courses for which they meet the prerequisites.

    Related Minors and Certificates Available

    • Coaching Education Certificate
    • Nonprofit Management and Social Innovation Certificate
    • Coaching Minor
    • Nonprofit Management and Social Innovation Minor
    • Nutritional Science Minor 
    • Public Health Minor

    Sample Classes

    • Students explore the theoretical frameworks of the body of knowledge of Sport Management, the practical applications of those frameworks, and the ethical issues confronting today’s sport managers. This course also provides application for the development of skills necessary to be an effective and efficient leader regarding communication, motivation, and decision-making. The role of human resources and leadership theory in an atmosphere of complexity and diversity is also explored.

    • This course focuses on the role of sponsorship and fundraising in sport. Students are exposed to sport-specific fundraising challenges and goals for events, facilities, and organizations in the sports industry. The roles of media and public relations are also addressed. This course stresses practical applications in unique situations faced by sport management practitioners.

    • This course provides students with an overview of recreation programming across the age spectrum and diverse populations. Leisure programming trends and niche marketing are examined as well. This course also facilitates the understanding and application of the recreation program process for leisure delivery systems including an introduction to activity plans, program design, delivery, and evaluation.

    • This course focuses on statistical applications in the field of sport management. Students will be introduced to analytical methods used to explain current trends in the sports marketplace. Students will learn how to formulate a research hypothesis and analyze that hypothesis using statistical software and statistical techniques including correlation, hypothesis testing, analysis of variance, nonparametric techniques, and regression. Students will also learn how to write a report based on the findings of their research.